Activation program

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Our City boasts some of South Australia’s most spectacular scenery and provides an ideal setting for place and business activations.

The Citywide Place and Business Activation Program aims to:

  • grow business capability, innovation and collaboration
  • support businesses in delivering quality activations for broader economic benefit
  • create vibrant and dynamic experiences that celebrate our city’s diverse offerings and culture
  • encourage activation hosts to collaborate and source local suppliers
  • attract new target markets and encourage repeat visitation
  • improve the overall look, feel and amenity of public spaces for visitors and the community.


What is ‘Place and Business Activation’?

Activations are temporary (pop-up), short-term commercial activities run over multiple days or a period of time. Activations contribute to place making and place management, they spur new and creative ways to stimulate the local economy.

They showcase local products and services, promote our city as a vibrant destination, bolster visitation and investment, build local business capacity and capabilities, keep spend local, create seasonal jobs and so much more.

Encore presents a series of activations throughout the McLaren Vale and Fleurieu Coast region to get you out and about enjoying our coastal scenery and historic townships. The aim is to attract people to our region by bringing laneways, mainstreets and tourism precincts to life and provide a unique and inclusive experience.

Winter Activations

  • 1 June to 31 August 2024

Check out winter activations

Summer Activations

  • 1 December 2024 to 28 February 2025

Applications have closed. 

2024 Encore Winter Host marketing assets

Download the Encore Marketing Toolkit for information on how to use the Encore digital marketing assets and make your activation a success this winter.

Encore Marketing Toolkit

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For further information contact Eulonda Bolger, Economic Growth and Activation Officer on 83840643 or email