Activation program

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Our City boasts some of South Australia’s most spectacular scenery and provides an ideal setting for place and business activations.

What is ‘Place and Business Activation’?

They are temporary (pop up), short term commercial activities run over multiple days or a period of time. Activations contribute to place making and place management, they spur new and creative ways to stimulate the local economy.

They showcase local products and services, promote our city as a vibrant destination, bolster visitation and investment, build local business capacity and capabilities, keep spend local, create seasonal jobs and so much more.

Expanding the Place and Business Activation Program

Building on the success of the Summer Foreshore and Coastal Activation Program, the NEW Citywide Place and Business Activation Program ‘ENCORE’ offers new types of activities, locations and extends through the winter period.

Winter Activations

  • 1 June to 31 August 2023

The aim is to attract people to our region by bringing laneways, mainstreets and tourism precincts to life and provide a unique and inclusive experience.

Summer Activations

  • 1 December 2023 to 28 February 2024


Expressions of interest

To register your interest in the activation program please contact Eulonda Bolger, Economic Growth and Activation Officer on 8384 0643 or

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