The Ageism Challenge
Ageism can affect anyone at any age.
It is the stereotyping, discrimination and mistreatment of people based solely on their age.
Australians of all ages, both young and old, experience ageism in different ways.
Ageism has serious consequences, it can harm health, cause loneliness and cost society billions of dollars. Whether subtle or obvious, our age beliefs can limit the opportunities and confidence of ourselves and others in the community.
By challenging assumptions and shifting attitudes, we can create a society where people of every age can thrive.
Watch this video to understand more about ageism
Join the Ageism Challenge today, community groups may request a dedicated presentation. Further ways to be involved can be found below under 'Disrupt it'.
Learn to identify ageism
Ageism involves negative attitudes and beliefs about what it means to be older, here are some easy ways you can learn to identify it more easily,
Take our AGE AWARE QUIZ and discover your personal ageism profile.
Access the FREE ONLINE TRAINING developed by the Campbelltown City Council (takes 20 mins).
Request a presentation (45 mins) for your community group by contacting Active Ageing on 8384 0666
Understand it
The City of Onkaparinga recognises that it can be hard for individuals to know how to respond when they see ageism.
There is support available for the community hosted by the Department of Human Services.
Access the free resources and facilitator guide for Bystander for Ageing Well Action training developed by the Office for Ageing Well and Gender Equity Solutions, in partnership with City of Adelaide.
Disrupt it, be an activist against ageism.
There are different ways to disrupt ageism.
Disrupt Ageist Stereotypes
The language and images we use to represent older people can disrupt or reinforce ageist stereotypes. The City of Onkaparinga is currently hosting a Grow Bolder Photographic Exhibition in the Noarlunga Library to highlight the diverse, vibrant, and inspiring lives of older people in our community. More information can be found on the Grow Bolder Photographic page.
Challenging ageist stereotypes begins with embracing the activities you love and exploring new passions. While many people stop dancing as they age due to physical changes, loss of a partner, or confidence, staying engaged can be transformative. We encourage you to Grow Bolder and explore the joy of movement at any age at our upcoming Ageless Dance day at Port Noarlunga Arts Centre on Oct 17th, more details to come.
Disrupt Ageist Assumptions
The idea that all older people are lonely is a common myth. Loneliness can affect anyone, regardless of age. The State of the Nation Report: Social Connection in Australia Report 2023 reported that young people and middle-aged people had the highest levels of loneliness.
Older people can challenge this stereotype and take an active role in fighting loneliness by joining initiatives like ‘Happy to Chat’. This program empowers individuals to spark community conversations, breaking down barriers and fostering connection. Contact Lisa Elder for the chatty cafe times at our Positive Ageing Centres on 0410 484 157.
Support intergenerational connections.
Come together respect and recognise the contributions of every age. Opportunities include:
- Join our Every Generation Advisory Group, contact Judith Lowe on 8384 0161.
- Attend an intergenerational event. More information and dates for 2025 coming soon.