Media response - coastal tourist drive

Published on 07 May 2021

Response to The Advertiser.

  • Keen to do a little yarn on the coastal tourist drive. Could you please send through some comments from the mayor about how exciting this is, impact for the community, etc.

Comments attributed to Mayor Erin Thompson

We’ve always known our city’s 31-kilometre stretch of stunning coastline is among the best in the country, but developing a coastal tourist drive from O’Sullivan Beach to Sellicks Hill will help further put McLaren Vale and Fleurieu Coast on every visitor’s bucket list.

The tourist drive will take in our much-loved beaches and coastal villages—each with their own unique vibes—as well as key visitor experiences.

The aim is to identify a name that resonates with our key visitor markets of intra and interstate travellers, as an increase in visitors will boost our unique local business community along the coast and surrounds.

We want visitors to discover our stunning coastline but most of all, to stop, wander and spend in our coastal villages and main streets.

We also want to encourage people to holiday in and explore their own backyards as we continue to emerge from the impacts of COVID-19.

We’ve put out the call for the public to help us name the drive and I’m excited to see the suggestions landing at our Your Say page.