Learners guide to social media advertising

Next date: Wednesday, 29 May 2024 | 09:00 AM to 12:30 PM

Social media strategy.jpg

Learn how to grow your business with advice and mentoring and connect with other local businesses through this interactive workshop designed specifically for businesses operating within the City of Onkaparinga. 

Explore the potential of Facebook and Instagram as key platforms for digital advertising in this hands-on workshop covering:

  • Introduction to Facebook and Instagram as key platforms for digital advertising
  • Why use Meta Advertising: Discuss organic reach vs advertising reaching diverse audiences and driving engagement
  • Steps to set up Meta business accounts 
  • Intro to tools – creative hub
  • Audiences based on demographics, interests, behaviours
  • Overview of different ad formats
  • Tips for creating engaging and high-performing ad creatives
  • Ad copy that resonates with your target audience
  • Ad Budget setting
  • Analytics and reporting
  • Compliance.

This workshop is suited to intermediate social media users. To get the most out of the workshop, participants will need to have their social media profiles attached to a meta business account.

There will be an opportunity to network with other workshop participants over morning tea.

Register to attend


  • Wednesday, 29 May 2024 | 09:00 AM - 12:30 PM


McLaren Vale and Fleurieu Coast Visitor Centre, 796 Main Road, McLaren Vale, 5171, View Map

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