Tourism Projects

Creating Our Tourism Identity

The City of Onkaparinga is creating a tourism identity to assist increasing the number of visitors, creating more jobs and economic prosperity.

While McLaren Vale is a key attraction for local and interstate visitors to the region, we are considering how Onkaparinga presents itself as a whole. In particular we want to consider how a new tourism identity could recognise our coastal point of difference to other wine regions and also our diverse culture such as food growing and production, village life, contemporary art and the natural environment.

Onkaparinga currently attracts more than one million visitors a year who contribute $160 million to the local economy, but there is scope to attract more interstate and overseas visitors and we believe the identity is an important foundation to work from. The tourism identity will inform and assist us in promoting our city.

Brand communications agency FULLER have been commissioned to develop our tourism identity and messaging. 

For questions and queries, please contact Viv Collins, Tourism Officer, City of Onkaparinga

tourism@onkaparinga.sa.gov.au

 

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